EXHIBIT DESIGN + CREATIVE DIRECTION + EXTRA SET OF HANDS
The Sierra Club built, owns, and operates the original visitor center in Yosemite Valley (YCHC). The YCHC had a very antiquated timeline of its long history in the valley that needed to be updated and modernized, but still fit in the same physical space as the older timeline for historic preservation reasons. As the Creative Director and brand manager on this important exhibit project, I saw it through the multiple rounds of writing, branded design, off-site fabrication, and the final installation process. I lent an extra set of hands on the day of the installation as well. It turns out that Yosemite Valley is a very nice place to work for a few days.
Outcome
The content for this timeline project was done in collaboration with multiple tribal leaders and was approved by the U.S. Park headquarters team.
